Good To Greatness and Back....

Jim Collins: The "God Fodder"
of Greatness!

Generally speaking not a big fan of "3 Key", "5 Point", "8 Secret", "12 Step" Books which promise a sure-fire, shortcut to success in less than 50 pages and 30 minutes !  

Never have found work - nor life for that matter - to be quite that easy, at least not anything that looked really worth doing....

Don't be in a Russia....

But, here's a little Jim Collins that hit the mark with me:  

"Greatness is an inherently dynamic process, not an end point.  The moment you think of yourself as great, your slide toward mediocrity will have already begun."

Which one?

Certainly appears to apply to both organizations 
and some independent agencies, 
as well as you and me....