sink in a bit...
Guess we're going to have to
get off of politics and talk about
trade associations again.
As you'll recall, NAFCU made a bold
|States' Rights Activist !|
|CUNA is circling...|
CUNA, not to be out done, has been feverishly contemplating its structure and belly-button for over a year now; but, "CUNA's Navel Committee" is now poised to hand down its "momentous pronouncement" in mid-September. Predictably, no one is expecting anything testicular from CUNA, let alone the much needed "National Credit Union Emancipation Proclamation".
But, the good news is that all credit unions willhave a different set of choices to make later this year when it comes time to write "The Big Dues Check" for political representation for 2016.
This year is an important year for all credit unions to ask "politely" for both trade associations to tell each of us exactly what the "value proposition" is for credit unions to spend our members money to "hire" them to do....????
Credit unions are going to be writing checks for tens, if not hundreds of thousands of dollars to a trade association to do... what? Say again?? What??? State it clearly, explicitly!
Just to add to your matrix of potential decisions, been working on creating a third alternative to the trade association decision. It's a new CU trade association called CUT - Credit Union Trailblazers! As the ABA and Keith Leggett like to say CUT will be for "a new breed " of credit unions!
Haven't really gotten that far with the development but do have some slogans and potential marketing themes to build around such as:
- ... a CUT above.
- ... fish or CUT bait.
- ... CUT to the chase.
- ... CUT the mustard.
- ... CUT your losses.
- ... CUT down to size
- ... CUT or run.
- ... CUT to the bone.
As with all really great trade associations, focused on what's most important first; so, have created a new, potential logo and have identified a potential, famous spokesperson for CUT.
Take a look; whaddayathink.......