announcement earlier in the summer, inviting state-chartered credit unions into membership. A direct letter of solicitation from NAFCU's Grand Poobah Dan Berger has been launched to the non-feds!
CUNA is circling...
CUNA, not to be out done, has been feverishly contemplating its structure and belly-button for over a year now; but, "CUNA's Navel Committee" is now poised to hand down its "momentous pronouncement" in mid-September. Predictably, no one is expecting anything testicular from CUNA, let alone the much needed "National Credit Union Emancipation Proclamation".
But, the good news is that all credit unions will
have a different set of choices to make later this year when it comes time to write "The Big Dues Check" for political representation for 2016.
This year is an important year for all credit unions to ask "politely" for both trade associations to tell each of us exactly what the "value proposition" is for credit unions to spend our members money to "hire" them to do....????
Credit unions are going to be writing checks for tens, if not hundreds of thousands of dollars to a trade association to do... what? Say again?? What??? State it clearly, explicitly!
Just to add to your matrix of potential decisions, been working on creating a third alternative to the trade association decision. It's a new CU trade association called CUT - CreditUnion Trailblazers! As the ABA and Keith Leggett like to say CUT will be for "a new breed " of credit unions!
Haven't really gotten that far with the development but do have some slogans and potential marketing themes to build around such as:
... a CUT above.
... fish or CUT bait.
... CUT to the chase.
... CUT the mustard.
... CUT your losses.
... CUT down to size
... CUT to the bone.
... anyway you get the potential in CUT !!
As with all really great trade associations, focused on what's most important first; so, havecreated a new, potential logo and have identified a potential, famous spokesperson forCUT.
Does the omission of a 13th floor in the construction of high-rise buildings and hotels give you great comfort? Many folks, of course, remain highly superstitious and the absence of that 13th floor button on the elevator evidently brings some reassurance and peace of mind. If you are able to make yourself believe that "13th floors" do not exist, you definitely have a great future in modern day Washington politics! The"There is no 13th floor "way of thinking is very much alive and well in the national discussion over mortgage reform. Before moving on, let's take one last look at the Top Five"There is no 13th floor"beliefs that are driving the political mortgage debate:
Next time it happens, take ‘em up on it! You’ll be glad you did! No, not one of those regular, old dime-store kite and string concoctions. This kind of kite flying is called hang gliding. Your chance to soar! Just you and your HMO coverage against the wind! And, remarkably, in addition to the thrill hang gliding provides; you will also gain one of the truest insights on leadership ever imaginable......