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| Roll 'em! |
We need to start developing a credit union alternative to the real possibility and threat of "negative rates" on U.S. consumer savings accounts.
"Paying" negative savings rates is already happening in several European countries and in Japan. If you think explaining the current low rate environment to members is tough enough already, just wait 'til you have to explain why you are "charging your members" to save with their credit union!
"Paying" negative savings rates is already happening in several European countries and in Japan. If you think explaining the current low rate environment to members is tough enough already, just wait 'til you have to explain why you are "charging your members" to save with their credit union!
Well, rest easy ! Have given this concern some serious thought and have come up with a new branch concept, which you should be able to implement at your CU locations with little more than some new signage. Here's a look at the new branch branding and a new savings vehicle....
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| THE BRAND! Will give a whole new meaning to "spread" management, CD "rollovers", balance "sheets"...  .... "night depository", "lay-away" plans! Consumers don't have to take this low rate environment lying down (.... e-r-r... or maybe they should!)? 
Well, anyway, sleep on it a while and let me know what you think....
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2 comments:
Very funny.
Not funny at all.
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