Well, see that CUNA announced a bold, new three-pronged initiative at the America's Credit Union Conference held last week in San Diego. CUNA is always so earnest in these pronouncements....
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Not So Sweet....!! |
Y'know nothing speaks quite so clearly to the challenges of the third goal - the lack of a national brand, message, identity - as the unspoken, harsh truths underlying the first two goals - biz loans and "Operation CONTAIN".
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And, in reality, the majority of America's credit unions - CUNA's constituency - do not view "biz loans" as the number one issue of importance; perhaps not even in the top ten. If you seriously listen to smaller CUs which are "financially evaporating" at an increasingly alarming rate; "biz loans" are not "The Problem" for the vast majority of credit unions.
CUNA's continuing failure on the "biz loan" issue does leave it with a growing perception of "political inconsequentiality", sliding toward irrelevance....