Well, see that CUNA announced a bold, new three-pronged initiative at the America's Credit Union Conference held last week in San Diego. CUNA is always so earnest in these pronouncements....
Not So Sweet....!! |
Y'know nothing speaks quite so clearly to the challenges of the third goal - the lack of a national brand, message, identity - as the unspoken, harsh truths underlying the first two goals - biz loans and "Operation CONTAIN".
Fair or not, CUNA has failed politically to convince Congress over the last five years, in the midst of the worst economic contraction of our times, that permitting CUs to make a few more business loans to help Americans get back to work is reasonable. If you can't pass that in this environment....well!?
And, in reality, the majority of America's credit unions - CUNA's constituency - do not view "biz loans" as the number one issue of importance; perhaps not even in the top ten. If you seriously listen to smaller CUs which are "financially evaporating" at an increasingly alarming rate; "biz loans" are not "The Problem" for the vast majority of credit unions.
CUNA's continuing failure on the "biz loan" issue does leave it with a growing perception of "political inconsequentiality", sliding toward irrelevance....