Sales Culture...

After reading the following blurbs on the "Fired Up Pizzeria" in Durango, Colorado had to give it a try:

Fired Up !!

"Fired  Up's menu is faithful to the principles of Neapolitan cuisine, using fresh, whole foods and traditional cooking methods including a wood-fired oven. " 

"We hand-roll our dough, we puree our sauce; and I can give anyone my ingredients on one hand - we stick to that heritage," said owner Tad Brown."

"But if the hearth is the heart of the home, then the wood-fired oven surely is the soul of the restaurant.  The owner hired the Ferrara family in Naples, Italy to spend three months crafting a special oven for him out of lava from Mount Vesuvius - an oven which reaches 900 degrees Fahrenheit and cooks a pizza in roughly 90 seconds."

Pretty good copy hype, huh! - Mt. Vesuvius lava, 0 to 900 degrees in "roughly" 90 seconds!!  How can you miss that opportunity - right?

But, that's not the sales pitch you need to hear about....

Went in to Fired Up to see the oven and give it a go. Approached the waitress at the counter and asked for a 12-inch pepperoni.  

She took the order (The opening...), looked me dead in the eye (was a very nice look...! ) (The pitch...) and said:  "That will take about 10 minutes, can I get you a draft beer...?"(The up-sell...)

Told her the pizza was to go; she said: "Then sit down, Honey, I'll have it for you in 90 seconds..." (The close...) ... and she did. (The delivery...)  

Cool place...

Fired Up pizzas are well worth a trip to Durango, the oven is "pretty cool"... and the waitresses are "pretty hot" sales folks !

Anda, you'll lava da' pizza !!!