Thursday, June 30, 2011

The Challenge Of A National CU Brand... Part II



No two snowflakes are identical!

Snowflakes, much like Credit Unions, are fantastically varied in form and purpose.... 


If you attempt to bring CUs together under a consolidated, unified brand, here's the combined look you create... 


... now do you get the picture?  

 As to a National CU brand - why don't we just cool it?
...it looks like a flaky idea...!

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